Seems we could all take some marketing lessons from the Australians.After all the money and resources poured into the Visit Indonesia 2008 campaign, Australia's tourism industry has just made everyone else look like fools. For the relatively tiny sum of $100,000, they've created a true frenzy and are getting great press around the planet.
The idea: They're offering $100,000 to the winner of the 'Best Job in the World,' who will get to kick back on Hamilton Island in the Great Barrier Reef for a few months. Snorkel, scuba, eat, swim, suntan, and basically just blog about how fabulous their life is. They're already received 2,000 video applications; the competition's open until Feb. 22, and world media are lapping it up like cats over a saucer of milk. "Oh boy," says the CEO of Tourism Queensland. "What have we done?"
Pure genius. Indonesia, take note. Now if every tourism commission offered such a great life to us poor bloggers, we'd really be in business!
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